Free Social Media Audit Checklist (25 Points, 2026)

⚡ In short

Work through 25 checks across profile, content, engagement, results and systems to see where your social media stands and what to fix first. It takes about five minutes.

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Profile and brand

My profile photo and name are consistent on every platformMy bio says what I do, who it is for and whereMy bio has a clear link to book or buyI have a Brand Kit: logo, colours and tone I followMy pinned post or Highlights answer common questions

Content

I post at least three times a week on my main platformI use a mix of educational, proof, offer and behind-the-scenes postsI plan content at least a week aheadMy captions start with a hook and end with one clear actionI use short video (Reels, TikTok or Shorts) regularly

Engagement

I reply to comments within a dayI reply to direct messages within a few hoursI have saved answers for common questionsI invite reviews and repost customer content with permissionI engage with other local or industry accounts

Results

I check insights at least once a monthI know my best-performing post typeI track link clicks or messages, not just likesI have a simple goal for social media (bookings, sales or leads)I stop doing what does not work

Systems

I schedule posts in advanceI have a repeatable weekly routineSomeone else could run my social media from my notesI use the right image sizes for each platformI use automation or AI for repetitive work

Your score

0 / 25

Tick what is true for you.

How to use your score

Fix gaps faster

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AI agent

Plans, writes and posts for you.

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Brand Kit

Every post matches your look and voice.

💬

Instant Replies

Auto-reply to DMs and comments.

📅

Content Calendar

A planned month, ready to approve.

📊

Analytics

See what brings customers in.

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Online store

Sell from your own storefront.

Frequently asked questions

What is a social media audit?

A review of your profiles, content, engagement and results to see what works and what to fix.

How often should I audit my social media?

Every quarter is a good rhythm, with a quick check monthly.

Is the audit really free?

Yes. It runs in your browser and nothing is stored.

Can AI fix the gaps?

It can handle a lot of them, such as planning, posting and replies. Yes. The Free plan is free forever and needs no credit card. Paid plans are Startup ($49/month), SMB ($79), Agency ($399) and Company ($499).

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Free social media audit checklist (25 points)